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"We'll give you the advice you need to incubate Internet
buyer leads and turn them from
clicks to relationships."
From: Michael
Lissack (http://buy-in-naples.com/)
Date:
RE: How to truly incubate Internet leads and
turn clicks into relationships...
Dear Friend,
 hat I'm about to reveal to you, may very well be the most
important marketing advice you've ever read. Ready?
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The KEY to
converting Internet leads to customers is to engage in dialogue.
You cannot just broadcast listing information and expect that broadcast
to turn a click into a client.
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Most realtors are
frustrated in dealing with Internet leads. They are slow to
respond and too early in the buying cycle.
Consider
the most recent Californian Association of Realtors survey. Apart from
the normal stats that they produce, one really stood out - 94% of
buyers who primarily use the Internet (Internet buyers) were very
satisfied with the home buying process while only 25% of traditional
buyers were satisfied. The report then goes on to identify that
68% of Internet buyers were very satisfied with their agents versus
only 24% of traditional buyers.
So
what was driving this? Perhaps it is the instant
communication. 23% of Internet buyers expected instant
communication from the agent while 21% wanted a reply in 30
minutes. Only 16% were happy with a 24 hour turn around. Internet buyers love to
communicate with their agents via email with 83% preferring email.
Internet buyers reported greater satisfaction with gathering
information on neighborhoods and schools, how well their agent kept
them informed and their overall understanding of the buying process.
Internet buyers were quicker to buy - spending only 2.2 weeks searching
an average of 6.7 homes vs 7.1 weeks for traditional buyers searching
an average 15.4 homes. But, Interent buyers began contacting
agents more than six months earlier than traditional buyers.
Internet buyers interviewed an average of 1.5 agents before selecting
one while traditional buyers interviewed over 3 agents. An
important note was that 69% of Internet buyers said that agent response
time was extremely important in the selection process.
In short - if you are targeting the Internet buyer then you really need
to be on your game. You need to enthusiastic about pursuing
Internet leads. You need to be willing to respond within minutes
to a click.
Most
of us just cannot do it.
Think
about it. If you're not blessed with the patience of Job how can
you summon the enthusiasm each day to prioritize Internet leads who may
be six to ten months from being a customer and more than half of whom
are "not real?"
Let me
fill you in on an insider secret, and mistake
I made early on in my real estate career...
Targeting
and cultivating Internet buyers, is a heck of a lot easier than trying
to chase listings in a market with thousands of competitors. It makes
sense, doesn't it? If you're only 1 of a handful of people dialogging
with a prospect, the chance of you converting that lead is MUCH
higher than if your prospective buyer had thousands of agents to pick
from.
I've
spent the past 3 years in direct contact with literally thousands of
online Internet leads and the biggest mistake that I see 99 out
of 100 realtors make is treating buyer leads like dirt -- on the
assumption that nobody from the Internet actually wants to buy a home
in the next month or two. When I first started online, I was 1 of those
99 for sure. If this is you, I don't blame you. I was right there
with you!
ENOUGH!
It's HARD finding
the patience to incubate leads into true prospects that you know will
want what you're selling.
It's
HARD to create a relationship that compels your
prospects to purchase from you, especially if you don't have the
systems in place to help you incubate that lead over a six to ten month
time period.
Everything
that goes into creating and maintaining an effective relationship with
Internet prospects is hard, very hard work...
What if
there was a simple way to leverage the time
and effort of others to help manage your Internet relationships and all
you had to do was input leads?
And
even better. What if the..
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Marketing process was
designed by seasoned internet marketing veterans |
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Incubation process was fully customizable
by you
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Feedback from each client was used to determine the
next step of their individual incubation process
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System
alerted you to take action when required, but otherwise ran itself
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Would
that excite you? It excites me just thinking about it!
If
this were actually possible, do you realize that you would have
everything you would need to become an Internet Buyers machine?
All you'd need to do is obtain Internet leads from pay per click ads or
your website and the process would begin. Automatically.
You
would gain the months of effort that would have gone into maintaining
those relationships and that time could be used for what you do best --
help buyers select a new home to purchase. You'd actually appear to be
an instant guru, with the perfect relationship tools,
the perfect demeanor with the client, and the perfect
timing for when to use the phone or to arrange a visit.
Introducing
Market2Buyers!
What
we've done at Market2Buyers is we've assembled some of the online
world's best realtors, market researchers, Internet gurus,
and sales professionals to create a lead incubation process for YOU.
We created this lead incubation system so that you can
go back
to practicing Real Estate.
Yes,
there are others trying to build a system like this. Mike Russer,
Craig Proctor, Dan Gooder Richard amongst them. But unlike these
technology people, we are truly realtors -- and are mainly buyers
agents. We are practicing what we preach. We are using this lead system
ourselves to maintain relationships with literally thousands of
Internet prospects. It is working for us and soon it could be
working for you.
The
end result? You will have more time for yourself and for the
clients visiting with you in person. You will obtain a higher
conversion rate taking prospective Internet buyers from being a mere
click to a lead to a prospect and ultimately a client. You will
make more money because you will get to spend time on what you do
best -- sell houses.
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"I've been using lead
incubation
systems for over 2 years now and this
is the best I've seen ever!"
Marge
Henderson
"I just cannot thank you
enough."
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This system is being
released to the marketplace beginning in September. But you can
see the benefits now!
Click HERE
I'll cut to the chase...
As
of December 1,2007 we officially launch in Naples,
Tampa and Orlando with the following offerings:
1)
Agent-run software: the Market2Buyers service package is
$299/month per seat with an initial $750 set-up charge. This may seem
expensive
but note that the price includes full IDX for you to use on your
websites, a
full CRM system, personal web sites for each your prospects, and 10
hours of
consulting time per year to help you maximize your benefits from the
system. Compared
to the price of an assistant, Market2Buyers is a bargain.
2)
M2B Agent Lead
Incubation: we run the
Market2Buyers package for you on your leads for $50/month plus a 20%
referral fee
on closed sales
3)
M2B Broker Lead
Incubation: we run the
Market2Buyers package for you on your leads for you to distribute to
your
agents $200/month plus a 15% referral fee on closed sales. The
Broker package assumes you have four or more agents.
Our
existing clients report that Market2Buyers increases their
conversion rate by 15-20%. Just one extra sale will pay for the
system
for a year or more.
For
realtors not in the Naples, Tampa, and Orlando markets we can offer
all the above services but we are NOT yet set up on other MLS’s. Our setup costs run roughly $7500 per
MLS. If you desire us to set up another
MLS we are happy to do so on the following basis:
- If you cover our MLS set up cost we will credit
you with that amount toward your bills.
- If you are an agent and desire the agent
software suite: we need to have a minimum of three agents per MLS and
with that
we will set up the MLS.
If you want to sign up just email me: mailto:mlissack@market2buyers.com?subject=M2B
We are looking
for resellers and brokers!
All
the best,
Michael Lissack
Terms
of Use & Privacy Policy
Market2Buyers.com is a
service offering of Market2Buyers LLC based at 2338 Immokalee Rd,
#292, Naples, FL 34110. We can be reached at 305-513-5658
(this takes a message which is relayed to Michael's cell phone).
If you have received emails advertising our services and are concerned
about their origin, content, or desire them to stop please send an
email to nomore4me@lissack.com with your contact information.
Michael will address the problem personally.
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