|
"We'll
incubate
your
Internet
buyer
leads
and turn them from
clicks to relationships."
We
do the WORK for you.
You deal with CLIENTS.
We deal with leads.
From:
Michael
Lissack (http://buy-in-naples.com/)
Date:
RE: How to truly incubate Internet leads and
turn clicks into relationships...
Dear Friend,
 hat I'm about to reveal to you, may very well be the most
important marketing advice you've ever read. Ready?
|
The KEY
to
converting Internet leads to customers is to engage in dialogue.
You cannot just broadcast listing information and expect that broadcast
to turn a click into a client.
|
Most
realtors are
frustrated in dealing with Internet leads. They are slow to
respond and too early in the buying cycle.
Consider
the
most recent Californian Association of Realtors survey. Apart from
the normal stats that they produce, one really stood out - 94% of
buyers who primarily use the Internet (Internet buyers) were very
satisfied with the home buying process while only 25% of traditional
buyers were satisfied. The report then goes on to identify that
68% of Internet buyers were very satisfied with their agents versus
only 24% of traditional buyers.
So
what
was driving this? Perhaps it is the instant
communication. 23% of Internet buyers expected instant
communication from the agent while 21% wanted a reply in 30
minutes. Only 16% were happy with a 24 hour turn around. Internet buyers love to
communicate with their agents via email with 83% preferring email.
Internet buyers
reported greater satisfaction with gathering
information on neighborhoods and schools, how well their agent kept
them informed and their overall understanding of the buying process.
Internet buyers were quicker to buy - spending only 2.2 weeks searching
an average of 6.7 homes vs 7.1 weeks for traditional buyers searching
an average 15.4 homes. But, Internet buyers began contacting
agents more than six months earlier than traditional buyers.
Internet buyers interviewed an average of 1.5 agents before selecting
one while traditional buyers interviewed over 3 agents. An
important note was that 69% of Internet buyers said that agent response
time was extremely important in the selection process.
In short - if you are targeting the Internet buyer then you really need
to be on your game. You need to be enthusiastic about pursuing
Internet leads. You need to be willing to respond within minutes to a click.
Most
of
us just cannot do it.
Think
about
it. If you're not blessed with the patience of Job, how can
you summon the enthusiasm each day to prioritize Internet leads who may
be six to ten months from being a customer and more than half of whom
are "not real?"
Let
me
fill
you
in
on
an insider secret,
and
mistake
I made early on in my real estate career...
Targeting
and
cultivating Internet buyers, is a heck of a lot easier than trying
to chase listings in a market with thousands of competitors. It makes
sense, doesn't it? If you're only one of a handful of people dialogging
with a prospect, the chance of you converting that lead is MUCH
higher than if your prospective buyer had thousands of agents to pick
from.
I've
spent
the past five years in direct contact with literally thousands of
online Internet leads and the biggest mistake that I see 99 out
of 100 realtors make is treating buyer leads like dirt -- on the
assumption that nobody from the Internet actually wants to buy a home
in the next month or two. When I first started online, I was one of
those
99 for sure. If this is you, I don't blame you. I was right there
with you!
ENOUGH!
It's HARD finding
the patience to incubate leads into true prospects that you know will
want what you're selling.
It's HARD to
create a relationship that compels
your
prospects to purchase from you, especially if you don't have the
systems in place to help you incubate that lead over a six to ten month
time period.
Everything
that
goes into creating and maintaining an effective relationship with
Internet prospects is hard, very hard work...
What
if
there
was
a
simple way
to leverage the time
and effort of others to help manage your Internet relationships and all
you had to do was input leads?
And
even
better. What if the..
 |
Marketing process was
designed by seasoned Internet marketing veterans |
|
Incubation process was
operated by a
service which notified you when each prospect was ready for a call or a
visit
|
|
Feedback from each client was
used
to
determine
the
next
step of their individual incubation process
|
|
System
alerted
you to take action when required, but otherwise ran itself
|
Would
that
excite you? It excites me just thinking about it!
If
this
were actually possible, do you realize that you would have
everything you would need to become an Internet Buyers machine?
All you'd need to do is obtain Internet leads from pay per click ads or
your website and the process would begin. Automatically.
You
would
gain the months of effort that would have gone into maintaining
those relationships and that time could be used for what you do best --
help buyers select a new home to purchase. You'd actually appear to be
an instant guru,
with
the perfect relationship tools,
the perfect demeanor with the client, and the perfect
timing
for
when
to
use the phone or to arrange a visit.
Introducing
Market2Buyers!
We've
assembled
some
of
the
online
world's best realtors, market researchers, Internet gurus,
and sales professionals to
create a lead incubation process for YOU.
We created this lead incubation system so that you can
go back to practicing Real Estate.
Yes,
there
are
others
trying
to
build
a system like this. Mike Russer,
Craig Proctor, Dan Gooder Richard amongst them. But unlike these
technology people, we are truly Realtors® -- and are mainly buyers
agents. We are practicing what we preach. We are using this lead system
ourselves to maintain relationships with literally thousands of
Internet prospects. It is working for us and soon it could be
working for you.
The
end
result? You will have more time for yourself and for the
clients visiting with you in person. You will obtain a higher
conversion rate taking prospective Internet buyers from being a mere
click to a lead to a prospect and ultimately a client. You will
make more money because you will get to spend time on what you do
best -- sell houses.
Your leads are sent
daily updates of new or repriced listings which meet their specific
criteria, they are given their own personal website to conduct searches
and save properties, when they indicate interest in a property they
receive a neighborhood map showing them relative pricing of other
homes, and through
all
this
they come to trust you.
| |
|
"I've been using lead
incubation
systems for over 2 years now and this
is the best I've seen ever!"
Christine Sutherland
"I just cannot thank you
enough."
|
 |
This system is
being
released for use by Realtors in the MidFL MLS region. We do the work;
you close the deals!
Click HERE
I'll cut to the chase...
We
are
presently
available
in
the
MidFl MLS Region i.e. the Greater
Tampa and Orlando Areas:
1)
Upfront: the
Market2Buyers
service
package
is
$200/month
per
seat
with an initial $299 set-up charge. This may seem
expensive
but note that the price includes full IDX for you to use on your
websites, personal web sites for each your prospects, and having us do
the work so that you maximize your benefits from the
system. Compared
to the price of an assistant, Market2Buyers is a bargain.
2)
Lead
Incubation: we run the
Market2Buyers package for you on your leads for a 10% to 25%
referral fee
on closed transactions with incubated prospects. We credit a portion of
your monthly payments against success fees.
Our
existing clients report that having Market2Buyers incubate their
Internet leads increases their
conversion rate by more than 35-50%. Just one extra sale will pay
for the
system
for a year or more.
If you want to sign up, just email me
All
the
best,
Michael Lissack
Terms
of Use & Privacy Policy
Market2Buyers.com is a
service offering of Market2Buyers LLC and an affiliate of Downing-Frye
Realty Inc. based at 3411 Tamiami Trail North Suite 100, Naples,
FL 34103. We can be reached at 305-513-5658
(this takes a message which is relayed to Michael's cell phone).
If you have received emails advertising our services and are concerned
about their origin, content, or desire them to stop please send an
email to nomore4me@lissack.com with your contact information.
Michael will address the problem personally.
|
